Based in Calgary, AB, founder, Tannis, started Eluo out of the desire to start a new dialogue around beauty. She found it difficult to trust the ingredients of most of the products she used so she began to craft her own skincare from all natural ingredients. As she discovered timeless, holistic skincare treatments, she fell in love with the art and ritual of masking. Eluo believes in the way you care for your skin is much more than a daily cleansing ritual, it's an opportunity to show yourself care. They are elevating this daily ritual with their modern collection of exfoliating masks and polishes. Eluo's clay masks and face polishes are formulated with replenishing botanical and antioxidant rich, plant based ingredients that leaves skin refreshed and naturally beautiful.